Reddit Has Began Promoting NFT Avatars on Polygon

Key Takeaways

  • Reddit is launching a collection of “Collectible Avatar” NFTs on Polygon.
  • The NFTs could have a complete provide within the “tens of hundreds” and have utility on the Reddit website.
  • A number of different main social media corporations have made varied strikes within the NFT area in current months.

Reddit has partnered with Polygon to launch a variety of blockchain-based NFT avatars that may be set as profile photos on the social media website. 

Reddit Sells First NFTs

NFT mania might have cooled off because the begin of the yr, however that hasn’t stopped Reddit from launching its personal limited-edition NFTs.

The social community revealed in a Thursday weblog put up that it’s launching a collection of “Collectible Avatar” NFTs that customers can set as their profile photos on the Reddit website. Aside from being NFTs, the brand new avatars will differ from present Reddit avatars in that they’ll solely be accessible for buy by way of a brand new devoted storefront and can give purchasers licensing rights to make use of them each on and off Reddit.

Per the announcement, the brand new NFTs can be hosted on Polygon. Reddit famous that the Ethereum-compatible blockchain’s low charges and sustainability commitments factored into the choice to decide on Polygon over different chains for its new NFTs. 

In line with TechCrunch, the preliminary launch will function 90 completely different designs in its early-access part, with the whole provide within the “tens of hundreds.” The advantages of holding a Reddit Collectible Avatar NFT embody mixing and matching an avatar’s look with merchandise accessible within the avatar builder and a “glow-like impact” to accompany consumer feedback in communities.

Reddit says that impartial artists have created all the Collectible Avatars within the first collection. Creators will receives a commission for each avatar offered and are additionally entitled to obtain 50% of the royalties from secondary gross sales on open marketplaces, the weblog put up stated. At present, solely members of the invite-only r/CollectibleAvatars subreddit will have the ability to buy the brand new NFTs, however a common launch is scheduled within the coming weeks. 

Itemizing costs for Reddit’s NFT avatars vary from $9.99 all the best way as much as $99.99 for the most costly examples. Whereas the avatars make use of crypto expertise, they may also be bought utilizing fiat currencies reminiscent of U.S. {dollars}. As soon as purchased, the avatars can then be traded utilizing crypto on NFT marketplaces like OpenSea and Rarible. 

Reddit is barely the most recent of a number of main expertise companies to sign its perception in NFT expertise. One other of the Web’s greatest social media corporations, Meta, has proven clear curiosity within the area because it made its pivot towards the Metaverse late final yr, supporting NFTs on Instagram and making daring predictions on the probabilities of the digital collectibles financial system. Twitter issued its personal restricted set of NFTs and rolled out an authentication function firstly of the yr (Meta’s Mark Zuckerberg has stated his agency will add an identical verification function to its apps sooner or later). eBay additionally dropped its personal NFT assortment on Polygon in Could.

NFT expertise has confirmed divisive because it hit the mainstream in 2021, and the continuing crypto winter has solid doubt on the area’s future as flooring costs for beforehand sought-after collections plummet. Nonetheless, the push of main expertise companies like Reddit embracing the innovation means that the area nonetheless has room to develop.

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